Fundraising Connections

Other Considerations

The fundraiser will have to look at other factors about your agency or organization which could affect the outcome of how much money can be raised.

• Who supports you? Organizations which are controversial may have better luck with direct mail or personal solicitations than with reqesting donations from corporate or government sources.
• What is your core funding? What funds can you count on annually?
• What other fundraising have you done in the community? Constant appeals to the public don't work, they can be a real turn off.
• What fundraising project should you decide to do. Try to choose a variety of projects.... if some are "fun" so much the better. Put yourself in your prospective donor's shoes....would you be interested?
• Volunteers to help with fundraising. Can you count on having volunteers to help with the fundraising? Or will you need to develop a volunteer committee.

Being Realistic

Most corporate funding is allocated year by year, with about a one year budget planning timeline. It is much easier for a large institution like a hospital, or university to raise money, than for a small community group. So don't compare apples with oranges, talk to another similar group in a different city or town, to determine what would be a realistic amount for a fundraiser to be able to raise for your organization. The more controversial your organization, the greater degree of difficulty for the fundraiser. Can you imagine an anti seal hunting group raising money in a coastal town in Newfoundland or Labrador?

Should you hire a Fundraiser for your Group?

• do you have already have someone who can do the fundraising in your organization?
• a self starter....a highly motivated person who understands your organization, is a skilled communicator, excellent writer....personable, and is well connected to local service clubs and business, and comfortable in different settings.
• Fundraisers are usually paid a percentage of monies raised , so choose wisely and check references, some slick dudes can talk the talk....but don't produce results.

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